Tips

Let cool heads prevail under pressure

not teaching,still THINKING … Overheard conversations can offer real lessons in getting along with others. Or not. Here’s something you can try. When you are standing in line at a retail service desk, pay attention to conversations you can hear around you. Listen to a customer expressing a complaint or asking to return an item. […]

How to fix 3 problems with story pace

not teaching,still THINKING … Let’s face it. We all like a quick read. Sometimes we rely on a mere tweet for information. Or we are in too much of a hurry to read beyond the headline. But it is also true that long-form journalism still exists and thrives, and it still has an audience. Maintaining that audience, […]

5 things to know about people’s quotes

not teaching,still THINKING … People’s voices — their own words — bring life to a story, but beware of trouble spots with quotes and know how to respond. Here are five issues to watch for when dealing with quotes: Facts and assertion of fact. When someone states a fact in a quote, be confident it […]

No tips here — and that’s the story

not teaching,still THINKING … Perfection. One definition: “extreme degree of excellence.” That’s what consumers expected from their Hershey’s Kisses, whose tips have been missing since December. It’s a human interest story generated by a disappointed baker, and we can learn a lot from it. Social media played a part. As The New York Times reported, […]

7 ways to decide what’s news

not teaching,still THINKING … We probably could all agree that we often are on information overload. Journalists know this, and one of their roles is to develop a sense of news judgment. News judgment determines whether: A story is covered at all It is followed up The follow is one story or a series of […]

Marital affair? Take special care

not teaching,still THINKING … Transparency. Journalists strive for it. The audience craves it. We all need it. Residents called for it recently at a school board meeting about an issue that has been in the news: “West Genesee residents ‘outraged, embarrassed’; want transparency over superintendent” What’s the story? These lead paragraphs from that story, published […]