Try New Things: Video
Sometimes our inclination is to rule out something new based on a simple gut feeling: “I don’t like it.” Or, “I don’t think I will like it.” Or, “I don’t see the sense in it.”
This came up recently in a discussion about the phone app foursquare. Some in the discussion said they weren’t really interested in it.
Be careful with this. It’s important to not get caught up in our likes and dislikes (see last week’s video post, “Avoid the ‘I’ Word”). Instead, experiment. How often have you said you didn’t think you’d like something, and then were surprised that it was OK, after all? Maybe it was spinach. Maybe it was sushi. Maybe it was a new social media tool.
In our business, if people out there are using something relevant to media (old or new), we had better check it out. We don’t have to like it. But we should know it and understand it — so we can use a shared language to talk about it.
You can download our video about trying new things to your iPod or other portable device. Or, you can view it — and others in the archive — via our YouTube playlist, right off the Web, or in the player on our home page.
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