Quotes as sound bites — a quick tip

By · Wednesday, May 21st, 2014
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Audio files, or short sound bites, are an effective way to include people’s quotes on a digital platform.

But these sound bites won’t be of much use if they are captured on a digital recorder and buried in an extensive interview. Neither editors nor reporters have time to handle and edit large files when posting.

Instead, an editor can get a reporter to think digital and come up with three key questions for an important source. Then, when the reporter returns from an interview, rather than toil to extract audio files from 30- or 60-minute interviews, the reporter can go directly to the answers to the three key questions.

The result? Three 20- to 30-second sound bites — perfect quotes for digital use.

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