You, your audience and your links

By · Thursday, June 11th, 2015

Great minds are trying to figure out today’s world of news — what it should look like, how it should be published, who is consuming it. Among them: Jeff Jarvis, speaking earlier this month at the World News Media Congress in Washington, D.C.

Here is his message, according to a report published at under the headline, “Jeff Jarvis: ‘Rethink Journalism Towards Being a Service.'”

“Perhaps defining ourselves as content creators is a trap.
That workflow convinces us that our value is embodied entirely in what we make rather than in the good value people derive from it.”

Some of our takeaways:

“If you’re not the best at what you do – if you’re the 20th best or the 30th best – don’t bother doing it.
And we have too much of that going on in this industry. We are a very inefficient industry.”

For more insights from Jarvis, including the important role of links, check out his advice in full. And when you’re reading, be sure to click on the link to his “most retweeted line ever.”

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