Think Like an Editor blog by Steve Davis and Emilie Davis, S.I. Newhouse School of Public Communications, Syracuse University

How would you use the dislike button?

By · Friday, September 18th, 2015
facebookbrand.com

facebookbrand.com

If you’ve been following Facebook news this week, you know the latest.

Mark Zuckerberg, co-founder and top executive, announced that the social networking site is close to testing a “dislike” button out there.

When it hits, watch out.

If people use it as intended, they will express empathy or sadness.

But Zuckerberg — in comments published in Vindu Goel’s blog about the news — was clear about what the button should not be:

“You don’t want to go through the process of sharing some moment
that was important to you during your day
and have someone down-vote it.”

If you check out the reader comments at the end of the blog, you’ll understand a statement that Goel shares:

The prospect of a new dislike button has been polarizing among Facebook users.

And even that might be an understatement.

How would you want others to use the button when reacting to your shared moments?

How would you use it?

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