Simple tip: Put readers’ interests first
Basic journalism standards should rule no matter what you do in a digital world.
- Link readers from print to Web and from Web to print
- Make content interactive
- Include hyperlinks in stories
- Give added value to your digital stories
- Point readers to helpful resources
- Post reader-generated material
- Update stories in real time
The reader — and how to serve the reader — should be your goal.
The question always should be: “How can the Web make a difference for readers?” Not: “How can I be different by using the Web?”
Avoid that understandable impulse. And remain wary of what you find out there and what is sent to you. Practice good news judgment. Trust your instincts.
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