No tips here — and that’s the story

By · Wednesday, February 6th, 2019

not teaching,
still THINKING …

Perfection. One definition: “extreme degree of excellence.”

That’s what consumers expected from their Hershey’s Kisses, whose tips have been missing since December. It’s a human interest story generated by a disappointed baker, and we can learn a lot from it.

Every day in Hershey, Pennsylvania, 70 million Kisses are made.

Every day around the world, millions of stories are conceived, reported, edited and published. We rely on the perfection of journalists and the feedback of our audience. We use — and respond to — social media responsibly. When we make mistakes, we correct them as quickly as possible.

And that’s the story.

(These two profs are no longer teaching at Syracuse University’s Newhouse School, but we are still thinking.)

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