Blog Archives

April 26: In poor taste? You decide!

For the month of April, our blog will be devoted to polishing your professional skills. Everything you need to know about courtesy, manners and common sense. And we do mean “need” to know. APRIL 26 The expression “in poor taste” can apply to many things, including matters of etiquette. Life offers us opportunities galore for all […]

How we speak is how we write

Funny how a seemingly simple conversation about tangerines and clementines can spark a lively exchange about language. Here is how it went: Me: Try some of this clementine. It’s really sweet. Other person: What is a clementine? Me: It’s like a tangerine, but it has no seeds. Other person: Why are you saying it has […]

No excuses – but our blog is back

It has been a long time since we have been in touch. Too long. But after a medically induced hiatus, we are back on schedule with our Think Like an Editor blog. We hope you’re still with us. As you probably have heard – and might know firsthand – maintaining a blog is a full-time […]

10 reasons for newspapers to survive

One day after we posted our latest video, which focuses on the iPad, I’m still thinking a lot about James Murdoch’s comments that iPads are “cannibalizing” newspapers and could be their demise because the interactive devices come so close to readers’ actual experiences with physical newspapers. Everything that my co-author says in the video about […]

Will the iPad ruin print for good? Video

This past week, I received at least six e-mails from colleagues and friends alerting me to an article quoting James Murdoch, who is the head of News Corp in Europe and Asia, and who is the son of Rupert Murdoch. The article was about the state of newspapers and how applications on the Apple iPad […]

Social media optimization – next trend?

A colleague at the Newhouse School, Steve Masiclat, recently Tweeted this link to an article that appeared on PaidContent. Twitter version: SEO out. SMO in. What is SMO? According to writer Ben Elowitz, who is a co-founder of Web publisher Wetpaint, SMO is social media optimization. ” … the recent announcement of the Facebook/Bing partnership […]