Television

Polls: How the math is figured matters

not teaching,still THINKING … Political polling is in full force, and it brings to mind the importance of knowing the difference between percent and percentage point. These terms do not mean the same thing. Using one instead of the other will alter the accuracy of the information. Here is an example and an explanation: Consider […]

Heard news? Ask: How do you know?

not teaching,still THINKING … When Kobe Bryant and his daughter, Gianna, along with seven others, died in a helicopter crash Sunday, Jan. 26, a lot of “details” were shared — some overheard in casual conversations. For example: Kobe Bryant is Catholic Kobe Bryant attended Mass the morning of the crash Kobe Bryant received the Holy […]

Um, you might want to know this

not teaching, still THINKING … Um. It’s a word that fills time when someone is thinking while speaking. We hear it so often — and use it so often — that it can go unnoticed. Other filler words, however, are not so subtle, particularly when used as a transition of sorts, at the start of […]

It’s true — there’s only one ‘only’

not teaching, still THINKING … If you listen carefully to what people say, you’re likely to hear this phrase: “one of the only …” It doesn’t make sense. Something can be “one” of a specific number, such as one of three, or it can be the “only” one, meaning just that. Words take up valuable […]

How to get attention for your content

Teases. That’s what they’re called in the broadcast industry. They are bursts of just five seconds or so that promote or refer to what is coming next. Positioned right before commercial breaks, these teases are important. Why? Because if they are not done well — if they are confusing or simply uninspired — viewers and […]

ESPN must monitor itself, more openly

When ESPN came along, no one was happier than me, a “sports nut” all my life. It was definitely a “pinch me” moment. “A network just for sports? Are you kidding me?” What’s happened in the more than quarter-century since then has been surreal. I’ve watched the network become so much more than game broadcasts: […]