Magazines

No tips here — and that’s the story

not teaching,still THINKING … Perfection. One definition: “extreme degree of excellence.” That’s what consumers expected from their Hershey’s Kisses, whose tips have been missing since December. It’s a human interest story generated by a disappointed baker, and we can learn a lot from it. Social media played a part. As The New York Times reported, […]

7 ways to decide what’s news

not teaching,still THINKING … We probably could all agree that we often are on information overload. Journalists know this, and one of their roles is to develop a sense of news judgment. News judgment determines whether: A story is covered at all It is followed up The follow is one story or a series of […]

Marital affair? Take special care

not teaching,still THINKING … Transparency. Journalists strive for it. The audience craves it. We all need it. Residents called for it recently at a school board meeting about an issue that has been in the news: “West Genesee residents ‘outraged, embarrassed’; want transparency over superintendent” What’s the story? These lead paragraphs from that story, published […]

Show, don’t tell — keep us interested

not teaching,still THINKING … Comedians might “tell” jokes, but they do so with such a “show” of explicit details and colorful anecdotes that listeners can visualize what they are hearing. And that is how comedians get their laughs. Journalists, too, use the same approach. They include anecdotes, examples and details in their storytelling because these […]

10 dangers when you trim a story

not teaching,still THINKING … Journalists and surgeons have something in common. Trimming a story is like performing delicate surgery. A surgeon wants to leave no evidence of a scalpel or sutures. Journalists, too, aim to trim stories without drawing attention to what has been deleted. But trimming someone else’s copy comes with risks. Writers put […]

6 ways to keep people honest

not teaching,still THINKING … It’s not always easy to know “the right thing” to do, but these tips about honesty can help. They were written from the perspective of editors working with reporters in their all-important relationship. But, realistically, they can apply to just about anyone doing anything in any profession. Educate them. When it […]