CX this: two exercises to keep you sharp

By · Tuesday, September 18th, 2012

If you want to stay alert to the kinds of information that can be wrong in an article, consider the following two corrections that ran at the end of a New York Times story about USA TODAY’S redesign:

Correction: September 13, 2012

 An earlier version of this article misstated Mr. Kramer’s professional status when he was hired in May as the publisher of USA Today. He had been working as a media consultant and teaching courses in college. He was not at MarketWatch, the company he founded. 

 An earlier version of this article misidentified James Bond’s boss. His boss is M, not Q.

When I shared the NYT story with students in my editing class, one of them replied via email: “I don’t think I would have ever caught a James Bond mistake like that one! I guess this just shows you really do need to be skeptical about everything.”

She’s right.

In our book, “Think Like an Editor,” we feature two exercises having to do with corrections.

Every day, we read what has gone wrong in any story on any platform; it serves as a friendly reminder to each of us that accuracy and credibility are at the heart of what we do. To that end, read on for the two exercises from our book. See if they help you to keep sharp.

Emilie Davis

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