Think Like an Editor blog by Steve Davis and Emilie Davis, S.I. Newhouse School of Public Communications, Syracuse University

Be the go-to source for your audience

By · Friday, May 23rd, 2014

Readers are inundated — not only with news, but also with updates. Think about your own website and news apps and how you can be the go-to source — the favorite — for your readers.

One way is to adopt the best practices of the wire services.

Consider all ways to disseminate news that not only you are reporting, but also that others are reporting.

Inform readers without overwhelming them. Make your news and information relevant to readers in your community by leveraging wire services for local thinking. Strive to gain and retain your position as readers’ go-to source on any platform.

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