Think Like an Editor blog by Steve Davis and Emilie Davis, S.I. Newhouse School of Public Communications, Syracuse University

Rely on your conscience for fairness

By · Monday, June 23rd, 2014

Fairness in coverage has to do with being aware of and attentive to nuances, treating people with respect, and anticipating perceptions that readers will take away with them. Fairness has to do with being consistent, yet flexible when circumstances require.

A role of journalists is to consider context in making decisions case by case — and to do so with care and conscience.

When it comes to decisions about fairness, it is good practice to consult others about what they think. The digital world can take you beyond the discussions you have with others in your own newsroom.

Keep having these two-way online conversations: between you and experts in the field and between you and your readers. Find ways to expand your discussions and ensure fairness.

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