Timing is everything — this is our time

By · Wednesday, June 10th, 2020

not teaching,

Thinking brought us here, with our first Think Like an Editor post published more than 10 years ago, on Dec. 22, 2009.

Since then, we have published more than 500 posts, all connected in some way with the all-important trait of “thinking,” which we believe is underrated.

Now we are thinking it is time for this to be our final post. Our site will remain live, and it is searchable. We strive to make you think, and our hope is that you always will ask questions.

We leave you with these 10 key questions, which also make up the 50th and final strategy in our book:

  1. How have I added value to the work I do and what I produce?
  2. What purpose is my work serving in my community and for my audience?
  3. How can readers and consumers act on my work?
  4. How have I been creative?
  5. How have I inspired others, whether they are peers and colleagues or readers and consumers?
  6. What do people need to know and how can I deliver it to them?
  7. How can I embrace and involve my audience?
  8. How have I had fun?
  9. What have I learned?
  10. How can I work better with my colleagues?

(These two profs are no longer teaching at Syracuse University’s Newhouse School, but we are still thinking.)


Steve and Emilie – although I am considered by some to be from the Darkside, I have greatly benefited from not only your posts… but your friendship.

Your wisdom, professionalism, and sense of humor are as important as your writing. In fact, I think they make your writing.

This is a great resource, and one I have recommended to many PR folks.

Thanks for all the great work. Keep thinking.

By Jim Mulder on June 12th, 2020 at 7:14 AM

Thanks for sharing all these great insights!