Top tip: Give your audience a break(out)

not teaching,still THINKING … Stuck on a story idea? It happens. But when news breaks or even when covering routine events, here is a good way to generate ideas, provide important information and involve your audience at the same time. It’s called a breakout. And it works because it provides a point of entry for […]

Think digital #33 — Trim for mobile

When you trim for an online or mobile platform, you could end up with more, not less. That’s because one goal is to present stories that readers can consume quickly. You might cut out of a story some information that you could feature under a separate, clickable headline You might publish some of the information […]