Polls Part 2: This error is a good one

not teaching,still THINKING … The margin of error is an important term that brings context to every poll and should be included in the reporting of every poll. First, thank you to George Edmonson and Larry Dietrich, two fellow journalists. They both mentioned the all-important margin of error when they commented on our previous post […]

Polls: How the math is figured matters

not teaching,still THINKING … Political polling is in full force, and it brings to mind the importance of knowing the difference between percent and percentage point. These terms do not mean the same thing. Using one instead of the other will alter the accuracy of the information. Here is an example and an explanation: Consider […]

Take a number — and put it in context

not teaching, still THINKING … Election ads. Full of increases, decreases, numbers and percentages. Whether you are consuming news about the upcoming elections or you are engaged in campaign coverage, here are some quick tips about putting numbers into context that might help. These tips are intended to empower you to publish clear stories that […]