No tips here — and that’s the story

not teaching,still THINKING … Perfection. One definition: “extreme degree of excellence.” That’s what consumers expected from their Hershey’s Kisses, whose tips have been missing since December. It’s a human interest story generated by a disappointed baker, and we can learn a lot from it. Social media played a part. As The New York Times reported, […]

Marital affair? Take special care

not teaching,still THINKING … Transparency. Journalists strive for it. The audience craves it. We all need it. Residents called for it recently at a school board meeting about an issue that has been in the news: “West Genesee residents ‘outraged, embarrassed’; want transparency over superintendent” What’s the story? These lead paragraphs from that story, published […]

6 ways to impress at a new job

If you’re starting a new job or an internship at a news organization, take a moment to learn these six simple ways to stand out as a professional member of the team from Day One. Dress professionally. This doesn’t necessarily mean full-blown business attire. But it does mean dressing appropriately for the position. A reporter […]

Job seekers: 3 things you need

In a recent report published by Forbes, we read about the three things job seekers need: “a killer resume, an articulate interview, and a healthy dose of patience” Patience is key. The report, “Study Confirms the American Hiring Process is Now 10.3 Days Longer,” explains what employers do these days to find the right fit. According to […]

May you get social

MAY you … For the month of May, we are devoting this blog to our wishes for journalists present and future: “MAY you … “ Every day, you will find a tip, a tidbit or a top-of-mind piece of advice we hope will help you now and later Just a day after our wish that you […]

What’s the best way to tell a story?

If you ask yourself this question at the start of any story planning, you likely will move forward with confidence and efficiency — and on a platform that maximizes your content. The key is to know how to handle multiple platforms and tools and to consider your options, smartly. Here’s one strategy: Find inspiration from […]