How to fix 3 problems with story pace

not teaching,still THINKING … Let’s face it. We all like a quick read. Sometimes we rely on a mere tweet for information. Or we are in too much of a hurry to read beyond the headline. But it is also true that long-form journalism still exists and thrives, and it still has an audience. Maintaining that audience, […]

Seeing is believing — show, don’t tell

Three elements in stories keep the audience interested and prevent a story from becoming just a recitation of statements and quotes. Anecdotes Examples Details How you use these in stories will make a difference in the end. More important, however, is capturing them in the first place. It takes time and patience and lots of […]

How to get attention for your content

Teases. That’s what they’re called in the broadcast industry. They are bursts of just five seconds or so that promote or refer to what is coming next. Positioned right before commercial breaks, these teases are important. Why? Because if they are not done well — if they are confusing or simply uninspired — viewers and […]

Words to ‘nix’ in your headlines

If you want to get people to read your content, start with a headline that smartly markets your material. Be clear and specific. Use everyday words that people will recognize. Avoid go-to words for headlines — commonly referred to as headlinese — that you ordinarily would not use in conversation. Consider our list, as a […]

How to fix 3 problems with story pace

Let’s face it. Yes, we all like a quick read. On social media, 140 characters serve to inform us; sometimes we are in too much of a hurry to even click on an accompanying link. But it is also true that long-form journalism still exists and thrives, and it still has an audience. Maintaining that audience, however, […]